Clearer structure
Reorganise pages and navigation around services, customer questions, and commercial priorities.
Based in Manchester. Working with clients across the UK.
A website redesign that fixes more than the appearance.
Ducie Street Media reviews the structure, content, mobile experience, search foundations, and routes to enquiries, bookings, or sales before deciding what should change. Useful assets can be retained where they still support the business.
What you can expect from this service
01Clear inclusionsKnow what is included before work begins.
02Direct communicationWork directly with Scott throughout.
03Commercial purposeDecisions linked to a useful business outcome.
04Practical deliveryRecommendations shaped around budget, timing, and implementation.
What a website redesign should help you achieve
A redesign should solve identifiable problems.
Changing colours and layouts is not enough when the real issue is unclear navigation, weak content, poor mobile usability, or an unsuitable conversion path.
More credible presentation
Create a consistent visual system that better reflects the current business.
Stronger journeys
Improve calls to action, forms, booking routes, product discovery, supporting proof, and the path from landing page to enquiry, booking, or sale.
What the work includes
A redesign can address
Existing website review
Identify useful content, weak pages, technical restrictions, and unnecessary complexity.
Information architecture
Rework navigation and page relationships where the current structure is confusing.
Visual redesign
Create a cleaner and more consistent presentation aligned with the business.
Website copywriting and refinement
Existing website content is treated as source material. Useful information may be retained, restructured, or rewritten where appropriate, and DSM produces or refines the finished standard page copy from the existing site and accurate information supplied by the client.
Mobile usability
Correct layout, spacing, navigation, and interaction issues on smaller screens.
SEO and launch protection
Plan URLs, redirects, metadata, and launch checks to reduce avoidable disruption.
Redesign planning and migration control
How do you redesign a website without losing what already works?
A redesign should begin with an inventory of useful content, rankings, links, forms, bookings, product data, integrations, and operational processes. The objective is not to preserve everything, but to avoid removing value by accident.
Is a redesign or complete rebuild more appropriate?
A redesign can retain the platform, URLs, content, and integrations where the foundations remain sound. A rebuild is usually more efficient when the theme, code, information architecture, or operating model is too restrictive to support the required outcome.
In practical terms:
- Retain useful assets because they perform a purpose, not merely because they exist
- Separate visual problems from structural, content, and technical problems
- Price migration and rebuilding work explicitly rather than hiding it inside design
How should SEO be protected?
Important URLs, landing pages, queries, internal links, titles, headings, canonicals, backlinks, and structured data should be recorded before changes. Any removed or changed URL needs an intentional outcome, normally retention, improvement, merging, or a relevant redirect.
Useful measurement and search planning should include:
- Export the current crawl and Search Console landing-page data
- Map redirects before launch and test them afterward
- Monitor indexing, rankings, traffic, and conversions after release
What needs special attention for ecommerce or booking websites?
These websites contain operational data and transactions, not just pages. Products, variants, stock, orders, accounts, subscriptions, appointments, payments, emails, refunds, and integrations may all require migration and test plans.
The planning should account for:
- Define the data cut-off and final migration sequence
- Test transaction journeys in staging and again after launch
- Keep a clear rollback and client-communication plan
How is content handled during a redesign?
A content inventory should mark each page as keep, improve, merge, redirect, archive, or remove. Rewriting everything can waste proven content, while retaining everything can preserve duplication, weak positioning, and outdated claims.
The content process should:
- Prioritise commercially important and search-visible pages
- Update proof, pricing, services, policies, and calls to action
- Avoid leaving old and new versions competing for the same search intent
How can several people contribute to a redesign?
A redesign may involve brand, content, technology, ecommerce, and operations teams. DSM can work with all relevant contributors. Clear review stages and shared decision records keep feedback visible and prevent contradictory instructions from reaching the build.
To keep the work coordinated:
- Include the relevant contributors at the stages where their knowledge is needed
- Record agreed changes for each revision round in one shared place
- Use a review meeting to resolve conflicts before final testing
What should be measured after launch?
The post-launch review should compare the new site with the previous baseline. Search visibility, priority landing pages, form quality, bookings, ecommerce revenue, performance, and visitor behaviour can show whether the redesign improved the intended outcomes.
Useful measurement and search planning should include:
- Record the pre-launch baseline before replacing the site
- Monitor redirects, 404s, indexation, and conversion events immediately
- Allow enough data before judging broader behavioural changes
The condition of the current site determines whether focused improvements, a redesign, or a rebuild is the better route.
| Current condition | Likely recommendation | Main risk to manage |
|---|---|---|
| Good platform, dated design | Focused redesign | Visual changes without content improvement |
| Strong pages, weak navigation | Information architecture work | Changing URLs unnecessarily |
| Poor code and extensive workarounds | Rebuild or migration | Carrying hidden technical debt forward |
| Live ecommerce or booking system | Controlled redesign and migration | Interrupting transactions or losing data |
Best suited for
When the existing website is worth improving rather than replacing.
- Businesses whose offer has changed since the site was built
- Sites that look dated or inconsistent
- Websites with confusing navigation or weak mobile use
- Businesses that want to retain useful content while improving the overall experience
How the work progresses
Protect what works while improving what does not.
- 01
Audit
Review the current pages, journeys, platform, and search considerations.
- 02
Retain or replace
Decide which content, URLs, and assets should remain.
- 03
Redesign
Create the new structure and responsive visual system.
- 04
Migrate and test
Move agreed content and test the redesigned experience.
- 05
Launch carefully
Use redirects and final checks to protect important routes.
Relevant experience
Redesign decisions grounded in ongoing website management
Running and improving active business websites means balancing design changes with content, search visibility, customer behaviour, and the practical work required after launch.
View selected work →Related guidance
Useful guides if you want to go deeper.
Before you enquire
Common questions about Website Redesign.
These answers cover retained content, page allowances, redirects, rankings, revisions, and the difference between redesign and rebuild.
How much does a website redesign cost?
Website redesigns start from £1,250. The final quote depends on the platform, number of pages, content, functionality, and migration work.
What is included in the £1,250 starting package?
The starting package covers review and redesign of up to five standard pages, finished standard website copy produced or refined by DSM, responsive implementation, two organised revision rounds, and core launch checks.
How much do additional redesigned pages cost?
Additional standard pages are £225 each, including planning, finished copy, headings, metadata, and internal linking where appropriate. Complex templates, data-heavy pages, and specialist functionality are quoted separately.
Will I lose my existing Google rankings?
A redesign always carries some search risk, but careful URL planning, redirects, content review, and technical checks reduce avoidable disruption.
Can we keep some of the existing content?
Yes. Existing website content is treated as source material. Useful information may be retained, restructured, or rewritten where appropriate, with DSM producing or refining the finished standard page copy.
Do I need a complete rebuild?
Not always. The current site is reviewed first so the recommendation reflects the actual problems rather than assuming a rebuild.
Can you redesign only the homepage?
Potentially, but the surrounding navigation, service pages, booking routes, product pages, or collections may limit what a homepage-only change can achieve. The wider visitor journey needs to be considered.
Can the website be moved to another platform?
Yes, where a platform change has a clear practical benefit. Content, data, URLs, redirects, integrations, and ongoing management requirements are reviewed before recommending a move.
Is copywriting included in a redesign?
Yes. Finished standard website copy is produced or refined by DSM for the included pages using the existing site and accurate source information supplied by the client. Research-heavy, regulated, specialist, long-form, blog, guide, bulk location-page, or ongoing content is priced separately.
What costs are separate from the redesign price?
Hosting, paid themes or plugins, specialist integrations, extensive content migration, photography, and third-party subscriptions are separate unless the written agreement says otherwise.
Based in Manchester. Working with clients across the UK.
Request a website review.
Share your current position, what you want to improve, and any timeframe you have in mind. We’ll come back to you with the most useful next step.