Charlie Scott’s
An ecommerce business developed through ongoing work across product and collection content, site structure, image SEO, internal linking, and customer experience.
Visit the live site ↗About Ducie Street Media
Digital work shaped by over a decade of business experience.
Ducie Street Media grew from Scott’s first-hand experience of building and managing Charlie Scott’s and Charlie & Friends online. That work shaped a practical approach to websites, SEO, ecommerce, and content, with every recommendation expected to have a clear reason behind it.
ScottFounderWhat you can expect from working with DSM
01Direct contactYou work with Scott throughout.
02First-hand experienceBuilt through running active businesses.
03Clear communicationAdvice explained without unnecessary jargon.
04Transparent evidenceResults shown with their real business context.
Where the approach comes from
Business decisions first. Digital recommendations second.
Running Charlie Scott’s and Charlie & Friends means digital work cannot be separated from ecommerce operations, products, service delivery, bookings, enquiries, sales, cash flow, and the limited time available inside a real business.
That experience creates a simple test for DSM work: does this make the business easier to understand, easier to trust, or easier to choose? Where the answer is unclear, the recommendation needs more work.
The result is a founder-led service that combines design and search thinking with the practical judgement developed through managing businesses day to day.
Experience in use
Two businesses that continue to shape the work.
Scott runs and manages both businesses, giving the work direct commercial context and ongoing use.
Charlie & Friends
A Manchester service business whose website is structured around local relevance, clear service information, customer confidence, and straightforward routes to enquiry.
Visit the live site ↗Working standard
What clients should expect from DSM.
- A clear explanation of what is being recommended and why
- What is included and the price discussed before work begins
- Case studies presented with their real business context
- The visitor journey, what people search for, and mobile use considered together
- Direct communication with Scott from planning through to launch
Based in Manchester. Working with clients across the UK.
Talk directly with Scott about the next stage.
Share what the business needs, what is not working, and any timeframe you have in mind. Most first conversations take place by video call, and Scott is also happy to travel for an in-person meeting where useful.