A consistent presence
Maintain a regular publishing rhythm instead of posting only when time becomes available.
Social media management for consistent business content
Consistent social content, planned around the business.
Ducie Street Media provides focused social media management for businesses that need regular branded content without a broad full-service contract. The starting package covers Instagram, Facebook, and Google Business Profile.
What you can expect from this service
01Clear inclusionsKnow what is included before work begins.
02Direct communicationWork directly with Scott throughout.
03Commercial purposeDecisions linked to a useful business outcome.
04Practical deliveryRecommendations shaped around budget, timing, and implementation.
What consistent social media support should help you achieve
Consistency should support recognition and customer confidence.
The service keeps active business information, useful advice, products or services, and customer proof moving across the channels customers may check before contacting you.
Clearer brand presentation
Use repeatable visual and writing standards across the agreed channels.
Useful content balance
Plan business updates, services, advice, proof, and promotional content around real priorities.
What the work includes
The starting monthly service can include
Eight monthly content pieces
Planned for the business and adapted for Instagram and Facebook.
Four Google Business Profile posts
Useful updates written for the business profile and local customer journey.
Branded graphics
Static designs created within an agreed visual system.
Captions and hashtags
Platform-appropriate writing based on the approved content plan.
Scheduling and publishing
Content prepared and published to the agreed channels.
Basic performance summary
A simple monthly overview to inform future planning.
Social content planning and workflow
What does a manageable social media service need to define?
A useful monthly service should define the channels, content volume, asset responsibilities, approval process, publishing dates, response responsibilities, and reporting. Without those boundaries, a small package can turn into an open-ended production service.
How are content pillars chosen?
The plan should balance what the audience needs with what the business needs to communicate. Suitable pillars can include services, products, bookings, advice, proof, business updates, frequently asked questions, seasonal information, and website content.
The content process should:
- Use a repeatable mix rather than publishing only promotions
- Connect posts to real pages, products, booking routes, or business information
- Avoid content claims that the business cannot evidence or maintain
What assets does the client need to supply?
DSM can create static branded graphics within the agreed package, but genuine product, team, location, service, and behind-the-scenes imagery normally needs to come from the business or a separately arranged photographer or videographer.
In practical terms:
- Supply approved logos, colours, fonts, images, and factual information
- Confirm rights to use client, staff, review, and third-party material
- Keep a shared asset library so content production is not delayed each month
How are posts approved and published?
A monthly plan is prepared for review, followed by one coordinated revision round within the starting package. Several people from the client team can contribute, with the agreed changes recorded together before approved content is scheduled. Late changes, unplanned campaigns, or major shifts in direction may need additional time and cost.
In practical terms:
- Agree how approvals will be coordinated across the client team
- Record agreed changes in one shared review so conflicting versions do not develop
- Confirm time-sensitive prices, availability, and offers before scheduling
What should reporting measure?
Basic reporting can show consistency, reach, engagement, profile actions, and link activity. It should not present likes as proof of business growth. Where tracking allows, website visits, enquiries, bookings, or sales influenced by social content provide more useful context.
Useful measurement and search planning should include:
- Review which topics and formats earn useful attention
- Track website and profile actions where possible
- Use the findings to adjust the next content plan rather than chase every short-term fluctuation
How should social content connect to the website?
Posts should have a useful destination when a visitor needs more detail. Service explanations, booking information, products, guides, reviews, and business updates can link to the relevant page rather than sending every visitor to the homepage.
The content process should:
- Use campaign links and analytics where appropriate
- Keep linked prices, availability, and policies current
- Make sure the landing page continues the promise made in the post
Who is responsible for client responses and accuracy?
The business remains responsible for operational answers, complaints, availability, regulated advice, and urgent messages unless a separate community-management service is agreed. DSM needs timely factual updates so scheduled content does not become inaccurate.
In practical terms:
- Define escalation routes for sensitive or urgent messages
- Remove or update time-sensitive posts when circumstances change
- Approve claims, reviews, offers, and product information before publication
This summary separates the starting monthly package from work that needs a wider quote.
| Included route | Starting package | Separate quote |
|---|---|---|
| Static social content | Eight monthly content pieces | Additional pieces or campaign volumes |
| Google Business Profile | Four monthly posts | Listing management or wider local SEO |
| Graphics and captions | Within the agreed visual system | Photography, video, animation, or complex design |
| Publishing | Agreed channels and schedule | Daily community and inbox management |
Best suited for
When consistent planned content is the right level of support.
- Small businesses that need consistent content but cannot manage it internally
- Brands with useful services, products, advice or reviews to communicate
- Businesses that want Instagram, Facebook, and Google Business Profile kept aligned
- Clients who prefer a clearly defined monthly plan
How the work progresses
A repeatable monthly content cycle.
- 01
Set direction
Agree business priorities, platforms, and visual standards.
- 02
Plan
Create the monthly content mix and gather required information.
- 03
Create
Produce graphics, captions, and platform adaptations.
- 04
Approve and publish
Confirm the content and schedule it to the agreed channels.
- 05
Review
Use the monthly summary to refine the next plan.
Relevant experience
A content system developed for Charlie Scott’s
The DSM social content approach has been developed through structured planning for Charlie Scott’s, including business updates, product content, customer reviews, advice posts, and Google Business Profile adaptations.
Discuss the right content mix →Before you enquire
Common questions about Social Media Management.
These answers define the monthly content volume, included platforms, approvals, production boundaries, and additional post pricing.
What is included in social media management?
The starting package includes eight monthly content pieces adapted for Instagram and Facebook, four Google Business Profile posts, branded graphics, captions, scheduling, publishing, and a basic performance summary.
How much does social media management cost?
The defined starting package is £350 per month. Additional platforms, content volume, production, or community management are quoted separately.
How many revision rounds are included?
One consolidated monthly revision round is included before the agreed content is scheduled. Further changes or a new direction may require an additional fee.
Do you reply to comments and messages?
Inbox management and daily community management are not included in the starting package unless agreed separately.
Do you create photographs and videos?
Photography and video production are not included in the starting package. Existing suitable assets can be used, or production can be quoted separately.
Do you manage paid social advertising?
Paid advertising is separate from organic social media management and is not included in the starting service.
Which platforms are included?
The starting package covers Instagram, Facebook, and Google Business Profile. Other platforms are reviewed and quoted separately.
How is content approved?
DSM prepares the agreed monthly content for review. One consolidated set of changes is applied before the approved posts are scheduled and published.
Can you work with our existing branding and images?
Yes. Existing brand assets and suitable images can be used. Where the material is incomplete or unsuitable, DSM will explain what additional design or production work is required.
Can we add more posts to the package?
Yes. Additional static content pieces start from £35 each when they use the approved visual system. Video, photography, or more complex production is quoted separately.
Based in Manchester. Working with clients across the UK.
Discuss social media management.
Share your current position, what you want to improve, and any timeframe you have in mind. We’ll come back to you with the most useful next step.