Selected work
Real projects used inside active businesses
Our current portfolio features Charlie Scott’s and Charlie & Friends, both run and managed by Scott, our founder. That direct involvement means the design, content, and search decisions can be explained with genuine commercial context.
Ecommerce project
Charlie Scott’s
An active ecommerce business developed through ongoing work across content, SEO, structure, and customer experience.
Work shown in context
- Shopify product and collection content
- Search-intent and keyword placement
- Image SEO and internal linking
- Collection structure and customer journeys
- Ongoing content and commercial refinement
- Ongoing social media planning, product content, and publishing
Charlie Scott’s holds an Exceptional overall Shop Quality score in Google Merchant Center and is recognised as a Top Quality Store in the UK.
Read the Charlie Scott’s case study →
Search performance
Charlie Scott’s search visibility snapshot
Google Search Console data shows broad organic visibility across ecommerce product searches and informational content, including multiple non-brand searches ranking on page one. For a relatively young independent store competing alongside established retailers, an average position of 8.1 across 78K impressions is a strong result. Visibility has improved substantially since January following continued SEO work across content, internal linking, site structure, and search intent.
Top 10 search-performing pages
Ordered by clicks in the Google Search Console report.
| Page | Clicks | Impressions | Average position |
|---|---|---|---|
| Best Cat Trees for Indoor Cats | 229 | 26,317 | 7.3 |
| Best Cat Trees for Large Cats | 124 | 8,033 | 7.9 |
| Vet Prescription Price Cap UK | 46 | 9,409 | 8.6 |
| Best Orthopaedic Dog Beds | 43 | 3,692 | 9.4 |
| Scruffs Alpine Pyrenees Cat Tree | 35 | 1,869 | 4.5 |
| Best Dog Beds for Large Dogs | 34 | 2,813 | 8.9 |
| Vet Prescription Costs UK | 27 | 3,245 | 11.2 |
| Best Dog Beds for Arthritis | 26 | 2,666 | 10.4 |
| Best Dog Beds UK | 16 | 3,514 | 12.3 |
| Cat Trees collection | 14 | 1,236 | 7.1 |
Source: Google Search Console, last 28 days. Captured 28 September 2026. Generative AI feature impressions are reported separately by Google in a beta report.
Project evidence
Results shown with their commercial context.
Every case study is based on genuine work, with supporting evidence included where available. The portfolio will expand as external client projects are completed and approved for publication.
About our approach →Service business project
Charlie & Friends
A Manchester service website built around local relevance, clear service information, customer confidence, and practical enquiry routes.
Work shown in context
- Local service structure
- Clear customer-facing information
- Mobile-friendly routes to enquiry
- Internal navigation between related services
- Content shaped around trust and suitability
- Ongoing social media planning, service content, and publishing
Charlie & Friends has built sustained organic visibility for key Manchester dog walking, pet sitting, and related local searches. The website has supported the business for several years by helping prospective clients find relevant service and location pages when searching for pet-care support in Manchester.
Read the Charlie & Friends case study →
Search performance
Charlie & Friends search visibility snapshot
Google Search Console data shows local visibility across relevant Manchester searches, including average page-one positions for “dog sitter manchester” and “dog sitters manchester”.
Selected commercial search-performing pages
Five relevant service and commercial pages from the same Google Search Console report.
| Page | Clicks | Impressions |
|---|---|---|
| Homepage | 56 | 14,726 |
| Pet Taxi Manchester | 23 | 1,110 |
| How Much Is Dog Walking in Manchester? | 4 | 691 |
| Pet Sitter Manchester City Centre | 4 | 271 |
| Puppy Visits Manchester City Centre | 4 | 170 |
Source: Google Search Console, last 28 days. Captured 28 September 2026. Generative AI feature impressions are reported separately by Google in a beta report.
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