Selected work
Real projects used inside active businesses.
DSM’s current portfolio features Charlie Scott’s and Charlie & Friends, both run and managed by Scott. That direct involvement means the design, content, and search decisions can be explained with genuine commercial context.
Ecommerce project
Charlie Scott’s
An active ecommerce business developed through ongoing work across content, SEO, structure, and customer experience.
Work shown in context
- Shopify product and collection content
- Search-intent and keyword placement
- Image SEO and internal linking
- Collection structure and customer journeys
- Ongoing content and commercial refinement
Charlie Scott’s holds an Exceptional overall Shop Quality score in Google Merchant Center and is recognised as a Top Quality Store in the UK.
Read the Charlie Scott’s case study →
Service business project
Charlie & Friends
A Manchester service website built around local relevance, clear service information, customer confidence, and practical enquiry routes.
Work shown in context
- Local service structure
- Clear customer-facing information
- Mobile-friendly routes to enquiry
- Internal navigation between related services
- Content shaped around trust and suitability
Charlie & Friends has built sustained organic visibility for key Manchester dog walking, pet sitting, and related local searches. The website has supported the business for several years by helping prospective clients find relevant service and location pages when searching for pet-care support in Manchester.
Read the Charlie & Friends case study →
Project evidence
Results shown with their commercial context.
Every case study is based on genuine work, with supporting evidence included where available. The portfolio will expand as external client projects are completed and approved for publication.
About the DSM approach →Your project could be next
Start with the business problem, not a predetermined package.
Share what you need the website or search strategy to improve. The next step will be based on the work involved.