Clearer finding the right products
Use collections, navigation, filters, and internal links to help shoppers reach suitable products.
Based in Manchester. Working with clients across the UK.
Ecommerce websites built around products, trust, and easier buying.
Ducie Street Media builds ecommerce websites around the information customers need before they buy. The work considers catalogue structure, finding the right products, product-page quality, customer confidence, mobile use, and the practical needs of running the store.
What you can expect from this service
01Clear inclusionsKnow what is included before work begins.
02Direct communicationWork directly with Scott throughout.
03Commercial purposeDecisions linked to a useful business outcome.
04Practical deliveryRecommendations shaped around budget, timing, and implementation.
What an ecommerce website should help you achieve
An online shop needs to do more than display products.
Customers need to find the right product, understand it, trust the business, and complete the purchase without unnecessary friction.
Stronger product confidence
Present specifications, benefits, delivery, returns, and supporting information where customers need them.
More usable buying journeys
Review mobile layouts, calls to action, basket routes, and content order around the purchase decision.
What the work includes
What an ecommerce project can include
Store, collection, and product planning
Agree the main product groups and collection structure before detailed product content is written or uploaded where appropriate, so the store is planned in the right order.
Up to three standard collection pages
Build up to three standard collection pages with planning, product grouping, internal links, metadata, and finished copy based on the client’s source material.
Up to 20 standard product listings
Add up to 20 standard product listings and write or substantially refine the finished content from accurate facts, specifications, images, and source material. Normal size or colour variants sharing one product page count as one listing; separate product pages count separately.
Responsive storefront design
Design collection, product, basket, and supporting pages for common desktop, tablet, and mobile screen sizes.
Standard content and ecommerce SEO foundations
DSM writes or substantially refines the finished standard product and collection content from client-supplied facts and source material, with headings, metadata, internal links, and page structure planned around visitors and relevant buying searches.
Core payment and shipping setup
Configure normal payment and shipping settings where the chosen platform supports them.
Testing and launch
Check core buying journeys, forms, links, mobile behaviour, and key store settings before launch.
Ecommerce planning in practical detail
What should be defined before an online store is built?
An ecommerce website is part of the operating system of the business. Product data, stock, payments, delivery, tax, returns, customer messages, and reporting need to work together, not merely look polished on the page.
How should products and variants be structured?
Products need consistent titles, descriptions, imagery, pricing, identifiers, stock rules, categories, and options. A simple size or colour choice is different from subscriptions, bundles, personalisation, compatibility data, or hundreds of variant combinations.
The planning should account for:
- Define the difference between a product, variant, bundle, and add-on
- Agree how SKUs, stock, prices, and images are supplied and maintained
- Plan filters and collections around how people actually narrow the catalogue
What should the store explain before checkout?
A product page should answer the questions that block purchase: what the product is, who it suits, what is included, size or specification, delivery, returns, availability, and any limits or warnings. Important information should not be hidden until checkout.
In practical terms:
- Use clear product titles, benefits, specifications, and imagery
- Show delivery and returns information close to the buying decision
- Provide trust signals that are genuine, current, and relevant to the product
Which operational rules need testing?
Payments, shipping zones, delivery rates, tax, stock deductions, discount codes, order emails, cancellations, refunds, and customer accounts should be tested before launch. A working homepage cannot compensate for a broken transaction or unclear fulfilment process.
In practical terms:
- Complete test orders across the main payment and delivery routes
- Check mobile product selection, basket, checkout, and confirmation
- Confirm who monitors failed payments, low stock, returns, and integration errors
How should ecommerce SEO be built in?
Collection and product URLs, internal links, canonical handling, indexable filters, structured data, Merchant Center feeds, and content quality all influence discoverability. Platform defaults help, but they do not replace catalogue planning or accurate product information.
Useful measurement and search planning should include:
- Give priority collections useful copy and distinct search intent
- Use Product and variant data that matches the visible page
- Avoid creating large numbers of thin, duplicate, or unmanageable filtered URLs
Which platform should the store use?
Shopify and WooCommerce can both support strong stores, but they create different responsibilities. The decision should consider catalogue complexity, content, apps or extensions, integrations, hosting, maintenance, team skills, ownership, and the long-term cost of operating the store.
The planning should account for:
- Choose the platform after documenting requirements, not before
- Prototype any unusual subscription, bundle, B2B, or shipping requirement
- Confirm who will manage products, orders, updates, and integrations after launch
How is the project measured after launch?
An ecommerce dashboard should connect acquisition to product and revenue outcomes. Useful events include product views, search, filter use, add to basket, checkout stages, purchases, revenue, refunds, and product-level performance.
Useful measurement and search planning should include:
- Validate ecommerce events against real test orders
- Monitor checkout failures, device differences, and payment methods
- Use returns and support questions to improve product information
These are the main store areas that usually affect the work required before an ecommerce build begins.
| Store area | Questions to answer before build | Common additional work |
|---|---|---|
| Catalogue | How many products, variants, and collections? | Poor source data or complex product relationships |
| Payments | Which providers, currencies, and payment methods? | Subscriptions, deposits, or international selling |
| Delivery | Zones, rates, thresholds, collection, and lead times? | Carrier integrations or unusual product dimensions |
| Migration | What products, clients, orders, and URLs must move? | Historic data cleaning and redirect mapping |
Best suited for
When a dedicated ecommerce build is the right investment.
- Retailers launching a new online shop
- Existing stores with weak structure or product presentation
- Businesses moving from a basic brochure site into ecommerce
- Teams that need content and customer journeys considered alongside design
How the work progresses
From catalogue planning to a tested buying journey.
- 01
Catalogue review
Understand products, variants, fulfilment, and operational needs.
- 02
Structure
Plan collections, templates, navigation, and supporting pages.
- 03
Design and build
Create the storefront and repeatable content patterns.
- 04
Populate and test
Add agreed content and test the core buying journey.
- 05
Launch and support
Publish carefully and agree any ongoing care or SEO work.
Relevant experience
Experience developed through running an ecommerce business
Charlie Scott’s is an active ecommerce business managed by Scott. The website has been developed through ongoing work across product and collection content, image SEO, internal linking, customer experience, and store presentation.
View the ecommerce project →Related guidance
Useful guides if you want to go deeper.
Before you enquire
Common questions about Ecommerce Websites.
These answers cover product allowances, variants, content responsibilities, platforms, revisions, and additional catalogue work.
How much does an ecommerce website cost?
Ecommerce website projects start from £4,500. Catalogue size, product data, platform, content, integrations, and migration requirements determine the final quote.
What is included in the £4,500 starting package?
The starting package includes core store setup, up to three standard collection pages, up to 20 standard product listings, DSM-written or substantially refined standard product and collection content, two organised revision rounds, and launch testing.
How many products will DSM add?
Up to 20 standard product listings are included in the starting package, together with up to three standard collection pages. The client supplies accurate product facts, prices, specifications, stock details, options, source material, and usable images for DSM to prepare the finished standard content.
How much do additional products cost?
Additional standard product listings start from £75 each, including finished product copy and standard page setup. Larger catalogues are quoted according to volume and complexity rather than applying the standard per-product rate indefinitely.
How much do additional collection pages cost?
Additional standard ecommerce collection pages start from £275 each, including planning, product grouping, internal links, metadata, and finished copy.
What counts as a standard product?
A standard product listing can be produced from accurate client-supplied product facts, prices, specifications, source material, stock details, and usable images without unusual product logic, substantial independent research, or specialist regulatory requirements. Normal size or colour variants sharing one product page count as one listing.
How are product variants counted?
Normal variants such as size or colour count as one product listing when they share the same product page. Products requiring separate pages or materially different content count separately. Complex variant structures, bundles, subscriptions, personalisation, or complicated data are quoted separately.
Is product copywriting included?
Yes. DSM writes or substantially refines the finished standard product and collection content from accurate product information and source material supplied by the client. Research-heavy, regulated, specialist, extensive catalogue, or other non-standard content is priced separately.
Do you build Shopify and WooCommerce websites?
Yes. The recommended platform depends on catalogue needs, existing systems, integrations, budget, and how the store will be managed after launch.
Can you migrate an existing online shop?
Yes. Products, customers, orders, images, URLs, and redirects can be reviewed, but migration is quoted separately according to data volume and quality.
Are payment, shipping, and third-party fees included?
Core payment and shipping setup can form part of the project. Platform subscriptions, gateway charges, paid apps, licences, and specialist integrations are paid separately by the client.
Based in Manchester. Working with clients across the UK.
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