Clearer positioning
Explain what you offer, who it is for, and why it is relevant without making visitors search for the answer.
Based in Manchester. Working with clients across the UK.
Business web design built for clarity, trust, and commercial results.
Ducie Street Media designs responsive websites for service, booking, ecommerce, and hybrid businesses. Each project is structured around what visitors need to understand, trust, and do next, whether that means making an enquiry, arranging a booking, or completing a purchase.
What you can expect from this service
01Clear inclusionsKnow what is included before work begins.
02Direct communicationWork directly with Scott throughout.
03Commercial purposeDecisions linked to a useful business outcome.
04Practical deliveryRecommendations shaped around budget, timing, and implementation.
What web design should help you achieve
A website should make the right next step easier.
The design and content are shaped around the decisions a visitor needs to make, from understanding the offer to feeling confident enough to enquire, book, or buy.
Stronger confidence
Use structure, content, proof, and visual consistency to reduce uncertainty and support trust.
Better conversion routes
Give visitors clear routes to enquire, book, or buy, with forms and journeys matched to the way the business operates.
What the work includes
What your website build includes
Project brief and direction
A focused review of your business, audience, existing website, how the business makes money, and your priorities.
Up to five standard pages
Planning, design, and build for up to five pages using the agreed visual and content system.
Responsive design
Layouts designed to work across desktop, tablet, and mobile without treating mobile as an afterthought.
Website copywriting
DSM writes the finished copy for the included standard pages using accurate business information, existing material, and source content supplied by the client. Content is structured for visitors, relevant search visibility, and clear understanding and extraction by search and AI systems.
SEO foundations
Search-aligned headings, metadata direction, internal linking, and technical basics built into the page structure.
Conversion routes, testing, and launch
A standard enquiry route, or an agreed booking or ecommerce pathway, plus checks covering links, devices, accessibility, performance, and launch readiness.
Handover and post-launch options
Receive a clear handover, with ad hoc updates, ongoing website support, SEO, and other monthly services available separately where required.
Website planning in practical detail
What should be decided before a business website is designed?
A useful website brief goes beyond colours and page names. It defines the business model, the actions visitors should take, the information they need before acting, and the operational systems the website must support.
How does the business make money?
A service business may need qualified enquiries, an appointment-led business may need completed bookings, and an ecommerce business needs confident product selection and checkout. Hybrid businesses can require all three. The design, navigation, content, forms, and measurement should follow that commercial model.
In practical terms:
- Service pages should explain what is included, suitability, proof, and the enquiry route
- Booking journeys should clarify availability, deposits, cancellations, and confirmation
- Ecommerce journeys should support product discovery, delivery confidence, payment, and returns
Which pages are actually required?
Page count should follow search intent and client decisions rather than an arbitrary package. A five-page website may suit a focused local business, while a multi-service, multi-location, booking, or ecommerce website may need separate pages and templates to avoid forcing unrelated information together.
The planning should account for:
- Give commercially important services or product categories their own focused destination
- Use an About page to establish relevant experience and operating context
- Keep contact, booking, and purchase routes easy to reach from every important page
Who supplies the content and proof?
The client remains the source of accurate business information, source material, suitable images, and any specialist or regulated claims. For included standard pages, DSM uses that material to plan, structure, write, and refine the finished website copy. Research-heavy, regulated, specialist, long-form, blog, guide, bulk location-page, or ongoing content is separately priced. Missing source information is one of the most common causes of delay.
The content process should:
- Gather approved service, product, booking, and policy information early
- Identify reviews, case studies, accreditations, guarantees, and real photographs
- Provide accurate source material early enough for DSM to prepare the finished standard page content
What happens after launch?
A launch is the start of measurement, not the end of the website. Hosting, backups, updates, analytics, Search Console, form delivery, product feeds, booking integrations, and content ownership should all have clear responsibility.
The practical process includes:
- Confirm who controls the domain, hosting account, licences, and website data
- Test enquiries, bookings, orders, payment messages, and confirmation emails
- Review real search and conversion data before making major post-launch changes
How are cost and timescale controlled?
The quote should confirm the included standard pages and finished standard copy, while separating ecommerce, booking systems, integrations, migrations, custom development, specialist content, and third-party fees where required. A realistic schedule also identifies when the client must supply source information and images, approve design and content, provide access, and complete testing.
To keep the work, timing, and cost controlled:
- Keep one agreed list of work and record changes before work begins
- Use an agreed feedback process so comments from different contributors are recorded and resolved efficiently
- Do not set a launch date that depends on missing source material, approvals, or access
How should the website be measured?
Measurement should reflect the intended action. Service businesses may track qualified forms and calls, booking businesses completed appointments and values, and ecommerce businesses product views, checkout, sales, and revenue. Page views alone do not show whether the site is doing its job.
Useful measurement and search planning should include:
- Define the primary conversion and useful supporting events
- Test analytics and consent before launch
- Review landing pages and conversion quality after sufficient data exists
This summary shows how the website route changes with the way a business generates enquiries, bookings, or sales.
| Business model | Primary action | Typical content emphasis |
|---|---|---|
| Service business | Enquire or request a proposal | Services, suitability, proof, process, and qualification |
| Booking business | Choose and confirm an appointment | Availability, location, staff, deposits, cancellation, and reminders |
| Ecommerce business | Select and purchase products | Categories, product information, delivery, returns, payment, and trust |
| Hybrid business | Enquire, book, and buy | Clear separation of journeys without fragmenting the brand |
Best suited for
When a new business website is the right route.
- New service, booking, or ecommerce businesses that need a credible first website
- Established businesses whose current site no longer reflects their offer
- Businesses that receive traffic but do not generate enough enquiries, bookings, or sales
- Teams that want direct advice rather than a generic design package
How the work progresses
From business context to a tested website.
- 01
Understand
Clarify the business, audience, current position, and project goals.
- 02
Plan
Agree the page structure, content needs, functionality, and what the project includes.
- 03
Design and build
Create the responsive site around the agreed visitor journey and commercial action.
- 04
Review and test
Check content, usability, forms, devices, and technical details.
- 05
Launch and improve
Publish with the right foundations and review real performance over time.
Relevant experience
Built from first-hand commercial use
Scott has built and managed websites for Charlie Scott’s and Charlie & Friends as part of running those businesses. That first-hand experience covers ecommerce sales, local service enquiries, bookings, content, search visibility, and ongoing improvement.
View selected work →Related guidance
Useful guides if you want to go deeper.
Before you enquire
Common questions about Web Design.
These answers clarify the starting package, page allowances, revisions, content, and technical responsibilities.
How much does a business website cost?
Business website projects start from £1,500 for a focused website of up to five standard pages. Larger multi-service, booking, integration-heavy, or more complex websites are quoted individually.
What is included in the £1,500 starting package?
The starting package includes planning, responsive design and build for up to five standard pages, finished standard website copy produced by DSM, a standard enquiry form, two organised revision rounds, and core launch checks.
What counts as a standard page?
A standard page has one clear purpose and can be produced mainly from accurate information and source material supplied by the client, without unusual custom functionality, substantial independent research, or specialist regulatory requirements.
How much do additional website pages cost?
Additional standard pages are £225 each, including planning, finished copy, headings, metadata, and internal linking where appropriate. Hub or category pages and specialist work are quoted separately where required.
How many revision rounds are included?
Two organised revision rounds are included in the starting package. Further revisions or a change in the agreed direction are quoted before additional work begins.
How long does a website project take?
The timeframe is agreed after the requirements are clear. Page numbers, content readiness, functionality, and feedback speed all affect the launch date.
Will the website work on mobile?
Yes. Responsive behaviour is part of the design and testing process, not an optional extra.
Is SEO included in web design?
Every project includes sensible SEO foundations. Ongoing SEO, extensive content development, and competitive search work are quoted separately where required.
Do you write the website content?
Yes. For the included standard pages, DSM produces the finished website copy from accurate business information, existing material, and source content supplied by the client. Research-heavy, regulated, specialist, long-form, blog, guide, bulk location-page, or ongoing content is priced separately.
What support is available after the website launches?
You can take over the website after a clear handover, request ad hoc updates, or agree ongoing website support. Managed hosting, maintenance, SEO, content, and CRM administration are separate services and are included only when agreed.
Based in Manchester. Working with clients across the UK.
Discuss your website project.
Share your current position, what you want to improve, and any timeframe you have in mind. We’ll come back to you with the most useful next step.