Clearer priorities
Separate urgent issues from longer-term opportunities and low-value distractions.
Digital consultancy for clearer priorities
Digital consultancy that turns uncertainty into a clear next step.
Ducie Street Media provides focused consultancy when a business is unsure what it actually needs across its website, SEO, ecommerce, content, CRM, or booking journeys. The aim is to diagnose the most useful next actions before money is committed to the wrong work.
What you can expect from this service
01Clear inclusionsKnow what is included before work begins.
02Direct communicationWork directly with Scott throughout.
03Commercial purposeDecisions linked to a useful business outcome.
04Practical deliveryRecommendations shaped around budget, timing, and implementation.
What digital consultancy should help you achieve
Good consultancy should make the next decision easier.
The result should explain what deserves attention now, what can wait, and which combination of services is most likely to solve the actual problem.
Better buying decisions
Work out whether the business actually needs web design, SEO, ecommerce, CRM, content, or a combination before committing to delivery.
A practical route forward
Turn the findings into an ordered roadmap, with modular DSM services quoted only where they are genuinely useful.
What the work includes
Digital consultancy can cover
Website review
Assess structure, content, usability, trust, and routes to enquiries, bookings, or purchases.
SEO direction
Identify target pages, search gaps, and the technical or content work that deserves priority.
Ecommerce priorities
Review collections, product information, buying journeys, and operational considerations.
Content planning
Decide which pages or topics support real visitor and search needs.
CRM and system planning
Review how website enquiries, customer information, follow-up, and reporting should connect before a platform is configured.
Competitor and opportunity review
Compare useful strengths, gaps, and opportunities without copying another business.
Recommended service mix
Where DSM is the right provider, the roadmap can be converted into a modular quote combining only the services required.
Digital consultancy in practical detail
What should a useful digital review help the business decide?
A useful review should end with prioritised decisions, not a broad list of channels. It should explain the current position, the most important commercial gaps, the evidence behind each recommendation, and what can realistically be implemented next.
What information is reviewed?
The review can cover the website, search visibility, analytics, ecommerce or booking journeys, content, CRM, competitors, internal capacity, and known commercial priorities. Access and evidence determine how specific the recommendations can be.
In practical terms:
- Business model, target audiences, and conversion routes
- Current website, content, search, systems, and measurement
- Budget, timing, team capacity, and technical constraints
What does the roadmap contain?
The output identifies the recommended sequence, the purpose of each action, key dependencies, and the risks of doing work in the wrong order. It separates immediate fixes from larger projects and ongoing activity.
In practical terms:
- Prioritised actions grouped by impact, effort, and urgency
- Clear ownership and information needed before implementation
- Measures that show whether the work is creating useful progress
How does the recommendation change by business model?
Service businesses may prioritise clearer offers, qualified enquiries, and local or sector visibility. Booking businesses need demand linked to availability and completed appointments. Ecommerce businesses need catalogue, product, conversion, retention, and operational data considered together.
In practical terms:
- Service: service-page quality, proof, lead quality, and follow-up
- Booking: demand, availability, friction, reminders, and cancellations
- Ecommerce: acquisition, product discovery, checkout, fulfilment, and repeat purchase
Can DSM implement the recommendations?
Yes, where the required work fits DSM’s services. The roadmap can be converted into a modular quote, or the client can use it with an internal team or another provider.
In practical terms:
- Web Design, Redesign, WordPress, SEO, Ecommerce, CRM, Branding, and Social support can be combined where useful
- Third-party specialists may be recommended for work outside DSM’s services
- No implementation begins until the work, cost, responsibilities, and success measures are clear
How detailed should the recommendations be?
The depth should match the evidence and the decision. The starting roadmap is concise. An implementation-ready specification may need additional research, page examples, tracking requirements, dependencies, costs, and clear responsibilities.
In practical terms:
- Separate confirmed findings from assumptions that need testing
- Include enough detail for the next decision to be made confidently
- Quote deeper audit or specification work separately where needed
When is hourly consultancy useful?
Hourly consultancy is appropriate for follow-up decisions, review meetings, supplier or platform choices, and other focused questions that do not justify another fixed review package.
In practical terms:
- Additional consultancy is £100 per hour
- Fixed work can be quoted where the requirement is clearly defined
- The free Project Fit Call remains a short diagnostic conversation rather than unpaid consultancy
The priorities are ordered by commercial risk, available evidence, and the work that can be implemented next.
| Route | Best for | Starting position |
|---|---|---|
| Project Fit Call | Identifying the likely service or next step | Free, 20 minutes |
| Digital Review & Roadmap | Diagnosis, prioritisation, and a written route forward | From £500 |
| Additional consultancy | Focused follow-up decisions and support | £100 per hour |
| Implementation | Carrying out the recommended work | Quoted using the relevant DSM service modules |
Best suited for
When the business needs diagnosis before delivery.
- Businesses unsure which digital service they actually need
- Teams deciding whether to redesign, rebuild, improve SEO, or address several connected problems
- Businesses with several ideas but no agreed order of priority
- Teams wanting an independent review before committing to a larger project
How the work progresses
From uncertainty to a prioritised roadmap.
- 01
Fit call
Use a free 20-minute Project Fit Call where the right route is not yet clear. This is a diagnostic conversation, not a free audit or consultancy session.
- 02
Review
Examine the relevant website, information, data, and commercial context.
- 03
Consult
Use the 60-minute consultation to work through findings, trade-offs, and practical constraints.
- 04
Roadmap
Receive a concise written sequence of the most useful next actions.
- 05
Quote if useful
Where DSM is the right provider, receive a modular quote for the recommended combination of services. There is no obligation to use DSM for implementation.
Relevant experience
Consultancy informed by real commercial decisions
DSM’s approach is shaped by making practical decisions across Charlie Scott’s and Charlie & Friends, where website, SEO, ecommerce, content, customer journeys, and day-to-day business needs have to work together.
About Ducie Street Media →Before you enquire
Common questions about Digital Consultancy.
These answers explain the free fit call, paid review, written roadmap, hourly consultancy, modular quoting, and implementation boundaries.
How much does digital consultancy cost?
The Digital Review & Roadmap starts from £500. Additional consultancy is £100 per hour, or can be quoted as a fixed piece of work where that gives the client greater certainty.
What is included in the £500 Digital Review & Roadmap?
The starting package includes a focused preliminary review, one 60-minute consultation, and a concise written roadmap setting out the most useful next priorities.
What is the free Project Fit Call?
The Project Fit Call is a free 20-minute, no-obligation conversation for businesses that are not sure which DSM service or combination of services is appropriate. It is not a free audit or consultancy session.
Do I need the paid review before requesting another DSM service?
No. If the requirement is already clear, DSM can quote the relevant service directly. The paid review is for situations where diagnosis and prioritisation have genuine value.
Do I receive a written roadmap?
Yes. The Digital Review & Roadmap includes a concise written priority roadmap. More detailed audits, implementation specifications, or extensive research can be quoted separately.
Can the review cover more than one area?
Yes. It can consider connected issues across the website, SEO, ecommerce, content, CRM, booking journeys, and related digital activity where there is enough evidence to make useful recommendations.
Can DSM combine several services in one quote?
Yes. Where the review identifies connected requirements, DSM can prepare a modular quote combining the relevant services rather than forcing the project into one preset package.
Do I have to hire DSM to implement the roadmap?
No. The roadmap can be implemented by DSM, an internal team, or another provider.
Can I book additional consultancy after the review?
Yes. Follow-up consultancy is £100 per hour, or a defined block of work can be quoted separately where that is more appropriate.
Can the consultancy be completed remotely?
Yes. DSM works with businesses across the UK, so the review and consultation can be completed remotely using agreed documents, access, and a video call.
Based in Manchester. Working with clients across the UK.
Discuss digital consultancy.
Share your current position, what you want to improve, and any timeframe you have in mind. We’ll come back to you with the most useful next step.