Based in Manchester. Working with clients across the UK.

Shopify website design built for clearer products and confident buying

We design Shopify stores for businesses that need clearer product organisation, useful product and collection content, and a practical route from browsing to checkout. Projects can cover a new store, an existing Shopify redesign, or a move to Shopify after the data and operational requirements have been reviewed.

What you can expect from this service

Clear inclusionsKnow what is included before work begins.
Direct communicationWork directly with Scott, our founder, throughout.
Commercial purposeDecisions linked to a useful business outcome.
Practical deliveryRecommendations shaped around budget, timing, and implementation.

What Shopify website design should help you achieve

A Shopify store that’s easier to shop and manage

Good Shopify web design helps customers find suitable products without unnecessary effort. Clear collections, straightforward navigation, useful filters, and relevant internal links make it easier to move through the store.

Once customers reach a product, they need reliable information to make a confident decision. Accurate descriptions, helpful imagery, and clear details about delivery, returns, and availability support that decision without complicating the buying journey.

The store also needs to work for the people managing it. Consistent product and collection layouts, appropriate apps, and sensible settings make everyday updates more manageable as the business develops.

Best suited for

When Shopify is the right fit for your business

Shopify can be a suitable choice for businesses launching an online store when they want product collections, navigation, checkout, and day-to-day operations managed within one ecommerce platform. The right setup still depends on the products being sold, the fulfilment arrangements, and what the business needs its customers to do.

Established Shopify stores may benefit from focused improvements rather than a complete rebuild. Changes to collection structure, product information, navigation, mobile layouts, and the customer journey can help an existing store serve shoppers more clearly, with content and SEO foundations considered alongside design.

Shopify may also be appropriate for businesses considering a move from another platform or selling to both retail and approved trade customers. Migration requirements, wholesale pricing, available plan features, third-party costs, and operational needs should be reviewed before choosing that route.

Existing and established stores

Support for established Shopify stores

An established Shopify store does not always need rebuilding. We can review the existing theme, product and collection templates, navigation, and mobile layouts to identify improvements that make it easier for customers to browse products and move through the store.

Product information, collection structure, internal links, and SEO foundations can also be improved within the current store. The aim is to make the catalogue clearer and more useful without replacing working content or functionality unnecessarily.

Where operational changes are needed, we can review suitable apps, payment and delivery settings, fulfilment, and integrations. A broader redesign or migration can be planned where justified, with existing products, URLs, and customer journeys considered before work is quoted.

What the work includes

What is included in a Shopify website project?

Full Shopify website projects start from £4,500. The comparison table below shows what is included in the standard starting package and which requirements need separate assessment or quotation. Shopify subscriptions, payment-processing fees, and other third-party charges remain separate unless expressly included in the written agreement.

Project areaStarting packageSeparate review or quote
Planning and store setupReview products, variants, collections, payments, delivery, fulfilment, and responsibilities; configure core Shopify settings.Complex operational requirements, custom workflows, and non-standard technical setup.
Theme and storefront designSelect a suitable Shopify theme and tailor agreed layouts, styling, navigation, and product presentation.Bespoke theme development, extensive customisation, and Shopify Plus requirements.
Collection pagesUp to three standard collection pages, including product grouping, internal links, metadata, and finished copy based on client source material.Additional standard collection pages start from £275 each. Specialist collections and more complex catalogue structures are quoted after review.
Product listingsUp to 20 standard product listings, with finished content created or refined from accurate client-supplied facts, specifications, prices, and images.Additional standard product listings start from £75 each, including finished copy and standard page setup. Larger catalogues, complex variants, bundles, subscriptions, and specialist product data are quoted after review.
Content and SEO foundationsAgreed standard product and collection copy, headings, metadata, URLs, internal links, image text alternatives, and relevant on-page SEO foundations.Research-heavy or regulated content, extensive content programmes, and ongoing SEO campaigns.
Payments and deliveryNormal agreed Shopify payment and shipping configuration.Specialist payment connections, advanced delivery rules, or unusual integrations.
Review, testing, and launchTwo organised revision rounds; agreed product, basket, checkout, payment, delivery, account, email, and mobile testing; practical handover.Additional project work or continuing support beyond the agreed delivery.
Existing-store migrationReview migration requirements during planning.Transfer of products, customers, orders, images, content, URLs, redirects, apps, or integrations.
Apps and third-party chargesReview relevant features and configure suitable agreed standard tools where appropriate.Shopify subscriptions, payment-processing charges, paid themes, apps, licences, bespoke applications, and complex integrations are separate costs.
B2B, wholesale, and trade accountsB2B setup is not part of the starting package; it is quoted separately for a suitable existing store or alongside a new website project.Company accounts, B2B catalogues, trade pricing, quantity rules, payment terms, theme adjustments, and plan-dependent features.
After launchPractical handover for the agreed Shopify store.Ongoing maintenance and support, SEO, content, development, and social media management.

How the work progresses

From catalogue and operational planning to a tested Shopify store.

  1. 01

    Store brief

    Confirm the commercial goals, audience, current position, budget, timing, and responsibilities.

  2. 02

    Catalogue and operations

    Review products, variants, collections, stock, fulfilment, payments, delivery, returns, and required connections.

  3. 03

    Structure and content

    Plan navigation, templates, collections, products, supporting pages, and the agreed content.

  4. 04

    Design and build

    Configure Shopify and tailor the approved storefront around the brand and buying journey.

  5. 05

    Test, launch, and handover

    Complete agreed testing, publish carefully, and confirm responsibility for the live store.

Additional Shopify services

Shopify B2B & Trade Account Setup

Sell retail and wholesale through one Shopify store.

Shopify B2B and trade-account functionality can be configured as a standalone project for a suitable existing Shopify store, without requiring a full redesign. It can also be provided alongside a new Shopify website build. In either case, approved business buyers can sign in to access the catalogues, pricing, quantity rules, payment settings, and account experience supported by their setup and Shopify plan.

The work can cover more than enabling a feature. We can review how trade customers should be approved, how products and pricing should be organised, which ordering rules apply, how the signed-in experience should work, what theme changes are required, and how both retail and B2B purchasing journeys should be tested.

For example, a product brand could continue selling to consumers at its normal retail prices while approved retailers and stockists sign in to access their trade catalogue, wholesale pricing, case quantities, and agreed payment terms.

What the setup can include

  • B2B or wholesale catalogues and product availability
  • Trade-specific pricing
  • Companies, company locations, and approved customer accounts where supported
  • Trade account request, review, and approval processes
  • Minimum, maximum, and increment quantity rules
  • Case or pack quantity requirements
  • Volume pricing and quantity price breaks
  • Trade-specific product availability
  • Net payment terms where supported
  • Purchase order references
  • Appropriate B2B payment, shipping, and tax configuration
  • Customer-account and login experience
  • Theme changes required to support the B2B buying journey
  • Testing of retail and B2B product, basket, checkout, account, and ordering flows

Shopify plan availability

Shopify B2B is currently available on Basic, Grow, Advanced, and Shopify Plus, but features and limits differ by plan. Basic, Grow, and Advanced support companies, company locations, up to three active B2B market catalogues, quantity rules, quantity price breaks, net payment terms, and purchase order numbers. Direct catalogue assignment to individual companies or locations and advanced payment features such as deposits and partial payments require Shopify Plus. Contextual storefront and checkout experiences through Shopify Markets are available on Advanced and Plus. B2B catalogue features on Basic, Grow, and Advanced require the new Shopify Markets. Shopify’s native B2B features require current customer accounts rather than legacy customer accounts. Subscription products are not compatible with native B2B orders, so businesses needing recurring wholesale purchases should have these requirements assessed before implementation. We will confirm the appropriate plan and feature fit before quoting the implementation. Bespoke applications, complex APIs, ERP development, extensive custom workflows, and enterprise migrations remain outside our standard Shopify B2B setup unless separately assessed.

Shopify Collective Setup

Expand your product range or reach more retailers.

Shopify Collective connects eligible Shopify businesses, allowing retailers to sell products from participating suppliers without purchasing stock upfront, while suppliers can make their products available through other Shopify stores. Participating stores must meet Shopify’s current eligibility requirements, including supported countries and currencies, Shopify Payments, and compatible retailer-supplier connections.

We can configure Shopify Collective for an eligible existing Shopify store as a standalone project, without requiring a new website or full redesign. Collective setup can also be provided alongside a new Shopify website build. Either route is subject to Shopify’s eligibility requirements and the suitability of the store.

We review the intended retailer or supplier arrangements, assess the store’s requirements, configure agreed connections and settings, and test the relevant product and order processes. Whether you want to expand your catalogue or make products available through other retailers, we’ll provide a clear quotation for the setup.

Shopify planning in practical detail

What should be agreed before a Shopify store is designed?

A useful Shopify project starts with the catalogue, store operations, content, and customer journey. The platform choice does not remove the need to define how products are organised, how orders are fulfilled, which third-party tools are required, and who will manage the store after launch. The planning questions below explain the decisions to make before design and development begin.

How should products, variants, and collections be organised?

Product data needs a consistent structure before it is imported or entered. Titles, descriptions, images, prices, identifiers, stock rules, options, and collection assignments should follow agreed patterns that remain manageable as the catalogue changes.

The planning should account for:

  • Define products, variants, bundles, subscriptions, and add-ons clearly
  • Agree how SKUs, stock, prices, specifications, and images will be supplied
  • Plan collections, filters, tags, and navigation around how customers narrow the catalogue

How should a Shopify theme be chosen and adapted?

The theme should support the required catalogue, content, product information, navigation, and buying journey without relying on unnecessary workarounds. A suitable theme can then be tailored through its settings, sections, styling, content, and agreed development work.

In practical terms:

  • Review theme features against the documented store requirements
  • Check product, collection, basket, search, account, and supporting-page layouts
  • Confirm licence terms, update support, and any limits before substantial customisation begins

Which Shopify apps and integrations are genuinely needed?

Apps can add reviews, subscriptions, search, filters, email, feeds, delivery rules, loyalty, and other functions. Each app also introduces cost, permissions, data processing, theme code, and future maintenance responsibilities.

In practical terms:

  • Use a native Shopify feature where it meets the requirement
  • Review recurring charges, permissions, support, and data handling before installing an app
  • Test how apps affect storefront performance, customer messages, checkout, and administration

What needs to be reviewed before a Shopify migration?

A move to Shopify should account for products, variants, customers, orders, images, content, URLs, redirects, search visibility, subscriptions, reviews, gift cards, accounts, and connected systems. The data should be assessed before a reliable migration route and price are agreed.

In practical terms:

  • Record the current URLs, important landing pages, rankings, and integrations
  • Clean and map source data before importing it into Shopify
  • Plan redirects, final data transfer, testing, launch timing, and rollback where possible

How should SEO be built into a Shopify store?

Shopify provides useful technical foundations, but collection purpose, product quality, internal links, visible content, metadata, image text alternatives, canonical handling, structured data, and Merchant Center information still need attention.

Useful measurement and search planning should include:

  • Give each important collection and product page a distinct purpose
  • Connect collections, products, guides, policies, and supporting content through useful internal links
  • Check indexation, canonicals, redirects, sitemap coverage, and product data before and after launch

What should be tested before and after launch?

Testing should follow the real store journey. Product selection, variants, stock, discounts, basket behaviour, checkout, payments, delivery, tax, order emails, customer accounts, refunds, and mobile use all need attention according to the agreed setup.

The practical process includes:

  • Complete test orders across the main payment and delivery routes
  • Check customer and administrative messages against the final store settings
  • Confirm analytics, consent, Search Console, product feeds, redirects, and key pages after launch

Relevant experience

Shopify experience grounded in an active ecommerce business

Ducie Street Media participates in the Shopify Partner Program. Charlie Scott’s is an active Shopify store run and managed by Scott. The work covers product and collection content, search intent, image SEO, internal linking, customer journeys, store presentation, and ongoing catalogue changes. Charlie Scott’s holds an Exceptional overall Shop Quality score in Google Merchant Center and is recognised as a Top Quality Store in the UK.

See the Charlie Scott’s case study →

Before you enquire

Common questions about Shopify Web Design.

These answers clarify what's included in a Shopify website project, which requirements need separate quotations, and how we approach existing stores, search visibility, wholesale selling, and ongoing support.

How much does a Shopify website cost with you?

Our full Shopify website projects start from £4,500. This covers a defined standard store build, rather than every possible Shopify requirement. The final quotation depends on the number and complexity of products, collections, content requirements, theme changes, integrations, and any additional functionality. Existing Shopify stores that need focused improvements can be quoted separately without committing to a complete rebuild. Larger catalogues, platform migrations, B2B trade-account setup, and specialist development require separate assessment. B2B and Shopify Collective setup can also be commissioned independently for eligible existing stores; the £4,500 full website starting price does not apply as a minimum to that standalone work. Shopify's own subscription and any paid third-party services are additional costs unless expressly included in the written agreement.

What is included in the £4,500 Shopify website package?

The starting package includes Shopify store planning and core setup, a tailored storefront using a suitable theme, up to three standard collection pages, and up to 20 standard product listings. We also write or substantially refine the agreed standard product and collection content using accurate information supplied by the client. The project includes relevant on-page SEO foundations, normal agreed payment and shipping configuration, two organised revision rounds, and launch testing with a practical handover. The package does not automatically include large catalogues, extensive bespoke functionality, migrations, B2B or Shopify Collective configuration, or ongoing services. Those setups can be commissioned separately for suitable existing stores or quoted alongside a new website build. Any additional work is identified and quoted before being agreed.

Can you redesign my existing Shopify store without rebuilding everything?

Yes. An existing Shopify store can often be improved without replacing its entire theme, catalogue, or operational setup. We first review the current structure, product and collection pages, navigation, content, apps, mobile experience, and customer journey to identify what needs changing. Focused improvements may address weak product presentation, confusing collections, outdated layouts, or problems that make purchasing unnecessarily difficult. A larger redesign may be appropriate when the existing structure or theme no longer supports the business. We assess what can be retained, plan changes carefully, and quote according to the work required rather than recommending a complete rebuild automatically.

Will you write the product descriptions and collection content for my Shopify store?

Yes. We write or substantially refine the finished standard product and collection content included in the agreed project. You provide accurate product information, specifications, pricing, images, and relevant source material, which we use to create clearer, more useful content for customers. This can include explaining important features, suitability, variants, and buying considerations rather than relying entirely on generic supplier descriptions. The standard starting package covers up to 20 product listings and three collection pages. Larger catalogues, independently researched technical information, regulated claims, and unusually extensive content are assessed and priced separately. Product facts and claims must be checked against reliable source information.

Is Shopify SEO included when you design a website?

Yes. Shopify website projects include relevant SEO foundations as part of the agreed build. These can include logical collection and product-page structures, descriptive headings and metadata, useful internal links, image alternative text, and attention to indexing, canonical URLs, and structured product information. We also review relevant launch requirements, such as redirects, Search Console, analytics, and product-feed consistency, according to the agreed project. These foundations help create a website that search engines can understand, but they do not guarantee rankings or sales. Ongoing SEO campaigns, extensive content programmes, and continuing search-performance improvements are separate services.

Can you customise a Shopify theme and configure third-party apps?

Yes. We can select and adapt a suitable Shopify theme, adjust agreed layouts and styling, improve product and collection templates, and configure appropriate third-party apps. Before recommending an app, we consider whether Shopify already provides the required functionality and whether the app introduces recurring costs, compatibility issues, or ongoing maintenance requirements. Straightforward configuration and agreed theme improvements can form part of a project. Bespoke Shopify applications, complex API engineering, ERP development, enterprise migrations, and extensive custom workflows fall outside our standard service. Shopify Plus requirements and specialist integrations are assessed separately, with specialist collaboration where appropriate.

Can you migrate my existing ecommerce website to Shopify?

Yes, following a review of the existing website, data, and connected systems. A migration may involve products, variants, images, customer information, order records, content, URLs, redirects, apps, and operational integrations. We assess which information can be transferred, which elements need rebuilding, and where platform limitations or manual work may apply. Preserving important URLs where possible, planning relevant redirects, and checking search visibility are important parts of reducing avoidable disruption. However, not every feature or data type transfers directly, and existing Google rankings cannot be guaranteed after a migration. Migration work is planned and quoted separately from the standard £4,500 Shopify package.

Do I need Shopify Plus to offer wholesale or trade accounts?

No. Shopify's native B2B features are available on Basic, Grow, Advanced, and Shopify Plus, although their capabilities and limits differ. Basic, Grow, and Advanced support companies, company locations, B2B market catalogues, trade pricing, quantity rules, volume pricing, net payment terms, and purchase order numbers. These plans allow up to three active B2B market catalogues and require the newer Shopify Markets functionality for catalogue features. Advanced also supports contextual storefront and checkout experiences. Shopify Plus adds capabilities including direct catalogue assignment to individual companies, unlimited B2B market catalogues, deposits, and partial payments. Native B2B requires current customer accounts and does not support subscriptions. We review the required features and quotes trade-account implementation separately.

What is the difference between Shopify B2B and Shopify Collective?

Shopify B2B and Shopify Collective serve different purposes. Shopify B2B allows a merchant to sell directly to approved business customers through trade accounts, with appropriate catalogues, pricing, ordering rules, and payment arrangements. It can support retail and wholesale customers through the same Shopify store. Shopify Collective connects participating Shopify retailers and suppliers, allowing a retailer to list eligible supplier products without purchasing stock upfront. When a customer orders a Collective product, the supplier normally fulfils the order directly. Collective is subject to store eligibility and supplier relationships. We can help assess and configure either approach, with the implementation quoted separately according to the business requirements.

Are Shopify subscriptions, paid themes, apps, and transaction fees included in your project price?

No. Shopify's platform subscription, payment-processing charges, paid themes, paid apps, licences, and other third-party services are separate from our quoted website-design fee unless the written agreement explicitly includes them. These costs vary according to the Shopify plan, payment arrangements, theme choice, and additional functionality required. Some useful Shopify features are already included within eligible platform plans, while other requirements may need paid apps or separate technical work. We identify relevant ongoing costs during planning so that the business can assess both the initial investment and the cost of operating the store after launch.

Can I manage my Shopify store after launch, and is ongoing support available?

Yes. Shopify provides administration tools for routine activities such as updating products, changing prices, managing collections, reviewing orders, and maintaining content. We provide a practical handover so that the business understands the agreed store setup and its day-to-day responsibilities. More complex changes involving theme code, app behaviour, integrations, or checkout functionality may require additional technical support. We also offer suitable Shopify maintenance and support arrangements following review. Ongoing SEO, further content work, larger development changes, and social media management are separate services, with their requirements and charges agreed individually.