Based in Manchester. Working with clients across the UK.

WooCommerce website design built around WordPress, products, and practical buying

We design and improve WooCommerce stores for businesses that want ecommerce within WordPress. Projects can cover a new store, a redesign of an existing WooCommerce site, focused improvements, or a reviewed migration to WooCommerce, with catalogue structure, content, extensions, performance, and search visibility considered together.

Discuss a WooCommerce project See What Is Included

What you can expect from this service

Clear inclusionsKnow what is included before work begins.
Direct communicationWork directly with Scott, our founder, throughout.
Commercial purposeDecisions linked to a useful business outcome.
Practical deliveryRecommendations shaped around budget, timing, and implementation.

What WooCommerce website design should help you achieve

A WooCommerce store that’s easier to use and manage

A well-planned WooCommerce store helps customers find suitable products through clear categories, useful attributes, logical navigation, and relevant filters. These elements should work together so people can browse the catalogue without unnecessary confusion.

Product pages need to provide the information customers require before purchasing. Accurate descriptions, helpful imagery, clear delivery and returns details, and a straightforward checkout all contribute to a more confident buying experience.

Behind the scenes, the WordPress theme, WooCommerce templates, extensions, and content structure need to work together reliably. A considered setup helps the business keep the store practical to update, maintain, and improve over time.

Best suited for

When WooCommerce is the right fit for your business

WooCommerce may suit businesses that want ecommerce integrated into an existing or planned WordPress website. Products, supporting content, and the buying journey can sit within the wider WordPress structure, provided the hosting, maintenance, and day-to-day management arrangements are appropriate.

An established WooCommerce store may need better navigation, product categories, templates, checkout, or content rather than an entirely new website. Reviewing what already works helps identify focused changes that improve the shopping experience and strengthen relevant ecommerce SEO foundations.

WooCommerce may also suit some businesses with more involved catalogue requirements, approved trade accounts, or plans to migrate from another ecommerce platform. Catalogue size or wholesale functionality alone does not determine suitability: performance, integrations, security, ongoing maintenance, and development needs must be assessed first.

Existing and established stores

Support for established WooCommerce stores

An established WooCommerce website may benefit more from focused improvements than from a full rebuild. We can review its WordPress setup, templates, product categories, navigation, mobile experience, basket, and checkout to identify changes that make the store easier to use.

Catalogue and content improvements can address product data, attributes, category structure, internal links, and relevant ecommerce SEO foundations. The existing information and pages are reviewed before deciding what needs rewriting, restructuring, or retaining.

Technical and operational work may include checking maintained extensions, performance, payments, delivery settings, and suitable integrations. Where a redesign or migration is justified, we plan around existing URLs, customer data, and dependencies, and quote the agreed work separately.

What the work includes

What is included in a WooCommerce website project?

Full WooCommerce website projects start from £4,500. The comparison table below shows what is included in the standard starting package and which requirements need separate assessment or quotation. Hosting, paid extensions, licences, payment-processing fees, and other third-party charges remain separate unless expressly included in the written agreement.

Project areaStarting package positionSeparate review or quotation
WordPress and store setupPlan the agreed catalogue, customer journey, store structure, and standard WooCommerce configuration within WordPress.Complex site conditions, specialist operational requirements, or substantial technical work.
Theme and storefront templatesTailor the approved theme and suitable WooCommerce templates around the agreed design, navigation, and buying journey.Bespoke functionality, extensive template systems, or development-heavy customisation.
Product category pagesUp to three standard product category pages, with agreed grouping, useful links, metadata, and copy written or refined by us from client source information.Additional standard product category pages start from £275 each. Specialist filtering, unusual structures, and extensive independent research are quoted after review.
Product listingsUp to 20 standard product listings, with finished content developed or refined from client-supplied specifications, imagery, prices, and other verified facts.Additional standard product listings start from £75 each, including finished copy and standard page setup. Larger catalogues, substantial data cleaning, unusually complex variations, and specialist product requirements are quoted after review.
Content and SEO foundationsAppropriate headings, metadata, internal links, image text alternatives, product and category structures, and agreed standard content.Long-form or specialist content, independently researched or regulated claims, and ongoing SEO.
Basket, checkout, payments, and deliveryConfigure agreed standard basket, checkout, payment, shipping, tax, and order settings using approved client information and available platform functions.Custom checkout rules, unusual payment or shipping arrangements, and complex business logic.
Extensions and integrationsConfigure suitable maintained extensions or standard connections that are expressly included in the agreed project.Bespoke plugins, complex APIs, specialist feeds or integrations, and major extension-dependent changes.
Revisions, testing, launch, and handoverTwo organised revision rounds, agreed testing of core purchase journeys, careful publication, and practical guidance for normal store administration.Extra revisions, substantial changes of direction, and work outside the agreed launch and handover.
Existing-store and specialist workExisting-store improvements, migrations, and B2B setup are not included in the starting package. Standalone services can be quoted without commissioning a new website.Focused improvements, larger redesigns, data migration, trade-account setup, complex integrations, and specialist WordPress Development are assessed and quoted separately.
Third-party charges and after-launch servicesExplain account access, routine store management, and agreed handover responsibilities. Ongoing hosting and maintenance are not automatically included.Hosting, maintenance, ongoing SEO, further development, premium extensions or themes, licences, payment-processing fees, and other third-party charges, unless expressly included in the agreement.

How the work progresses

From WordPress and catalogue review to a tested WooCommerce store.

  1. 01

    WordPress and store review

    Confirm the commercial goals, current site or migration source, catalogue, technical condition, budget, timing, and responsibilities.

  2. 02

    Catalogue and operations

    Review products, variants, categories, stock, fulfilment, payments, delivery, returns, extensions, and required connections.

  3. 03

    Structure, templates, and content

    Plan navigation, product categories, products, WooCommerce templates, supporting pages, and the agreed content.

  4. 04

    Build and configure

    Set up or improve WooCommerce within WordPress using the approved theme, templates, extensions, content, and store settings.

  5. 05

    Test, launch, and handover

    Complete agreed testing, protect important URLs and search settings where relevant, publish carefully, and confirm responsibility for the live store.

Additional WooCommerce service

WooCommerce B2B & Trade Account Setup

Serve retail and approved trade customers through one WooCommerce website.

WooCommerce B2B and trade-account functionality can be configured as a standalone project for a suitable existing WooCommerce store, without requiring a full redesign. It can also be provided alongside a new WooCommerce website build. Suitable maintained wholesale extensions and account functionality can support appropriate pricing, product availability, quantity rules, payment options, and the experience for signed-in trade customers.

The work can include requirements review, customer-role and account structure, pricing and product rules, registration and approval, theme or template changes, store configuration, testing, and handover.

For example, a manufacturer could continue selling directly to consumers through its normal store while approved trade buyers sign in to access their own pricing, trade-only products where required, pack quantities, volume discounts, and agreed ordering rules.

What the setup can include

  • Trade or wholesale customer roles and accounts
  • Role-specific or customer-specific pricing where the selected extension supports it
  • Trade-only products or controlled product visibility
  • Minimum order quantities
  • Pack or case quantity requirements
  • Tiered or volume pricing
  • Trade registration and approval
  • Appropriate payment methods or payment terms
  • Relevant shipping and tax rules
  • Logged-in trade account experience
  • Theme and template changes required for the B2B journey
  • Testing of retail and trade product, basket, checkout, account, and ordering flows

Implementation boundary

We can configure suitable maintained WooCommerce B2B or wholesale extensions where they meet the agreed requirements. Bespoke pricing systems, custom plugins, complex ERP connections, major API engineering, unusual approval workflows, or other specialist development require separate technical assessment and may sit under WordPress Development.

View WordPress Development →

WooCommerce planning in practical detail

What should be agreed before a WooCommerce store is built or changed?

WooCommerce sits inside WordPress, so the ecommerce plan has to account for the wider website as well as the catalogue. Theme structure, plugins, hosting, product data, checkout, performance, search visibility, and ongoing maintenance all affect whether the store remains practical after launch. The planning questions below explain how these decisions affect the wider website and the store.

How should WooCommerce fit the wider WordPress website?

The store should feel like part of the website rather than an isolated plugin added at the end. Navigation, content, account areas, product categories, supporting pages, forms, analytics, and the theme need to work together without creating conflicting templates or duplicated journeys. Authorised users should be able to update ordinary product details, prices, stock, and agreed website content through WordPress without editing theme code or purchasing a maintenance contract. The build and handover should make clear which content is editable and who controls the relevant accounts and permissions.

In practical terms:

  • Review the active theme, templates, plugins, hosting, and existing page structure
  • Decide which pages belong to the wider website and which belong to the store journey
  • Keep account ownership, licences, updates, backups, and maintenance responsibilities clear

How should products, categories, attributes, and variants be structured?

WooCommerce can support simple catalogues and much more complex product structures, but the data needs to be planned before import or entry. Categories, attributes, variations, stock rules, identifiers, prices, images, and filters should follow patterns that remain manageable.

The planning should account for:

  • Define products, variations, attributes, bundles, subscriptions, and add-ons clearly
  • Agree how SKUs, stock, prices, specifications, and images will be supplied
  • Plan categories, filters, related products, and navigation around how customers narrow the catalogue

Which themes, templates, plugins, and extensions are appropriate?

A maintained theme or extension is often the right answer when it reliably meets a standard requirement. Custom development is more appropriate when the requirement cannot be met cleanly with suitable existing tools. Every added component also creates update, compatibility, licence, performance, and support responsibilities.

In practical terms:

  • Prefer maintained tools that meet the documented requirement without unnecessary duplication
  • Check maintenance and support status, known vulnerabilities, licence terms, permissions, and compatibility with the selected WordPress and WooCommerce versions, including order storage and cart or checkout components where relevant
  • Move bespoke plugins, complex APIs, feeds, or specialist integrations into WordPress Development

What needs to be tested around checkout, payments, and delivery?

Testing should follow the complete customer journey. Product selection, variations, basket behaviour, checkout fields, payment gateways, shipping rules, tax where applicable, order emails, accounts, refunds, and mobile use need to be checked against the agreed setup.

In practical terms:

  • Complete test orders using the main payment and delivery routes
  • Check customer and administrative messages against final settings
  • Confirm stock changes, discounts, accounts, refunds, analytics, and consent where relevant
  • Include proportionate security checks for administrator and customer access, checkout and account flows, and the handling of personal or order information before publication

How should performance and ongoing maintenance be handled?

WooCommerce adds database activity, scripts, images, customer accounts, order data, and extension dependencies to WordPress. Hosting, caching, image handling, plugin quality, updates, backups, and database condition therefore matter more as the store grows.

In practical terms:

  • Use hosting appropriate to the catalogue, traffic, and store activity
  • Avoid overlapping plugins and unnecessary storefront scripts
  • Agree responsibility for updates, strong administrator authentication, backups and recovery, monitoring, incident handling, and retesting of critical store journeys after launch. Hosting and ongoing maintenance are separately agreed services

How should search visibility be protected during redesigns or migrations?

A redesign or move to WooCommerce should account for existing product and category URLs, internal links, metadata, canonicals, structured data, sitemaps, important landing pages, rankings, and redirects. The current site should be recorded before URLs or templates are changed.

The main controls should include:

  • Export current URLs and identify pages with useful traffic, links, rankings, or sales
  • Map changed or removed URLs to the most relevant destinations and test redirects
  • Check indexation, canonicals, sitemap coverage, internal links, and Search Console after launch

Choosing the right technical route

When does a WooCommerce project need WordPress Development?

Standard WooCommerce configuration can meet many store requirements, while bespoke functionality and development-heavy changes need separate assessment. The comparison table below explains what usually belongs within ecommerce implementation and which requirements may call for specialist WordPress Development.

WooCommerce areaNormal ecommerce implementationWhen WordPress Development may be needed
Theme and templatesConfigure and tailor suitable WooCommerce storefront templatesBespoke template systems or substantial custom theme development
CatalogueProducts, categories, attributes, standard variations, and contentComplex product logic, specialist imports, or custom catalogue tooling
Checkout and extensionsStandard checkout, payment, delivery, and maintained extensionsCustom checkout logic, bespoke plugins, or unusual business rules
IntegrationsNormal configuration of suitable existing connectorsComplex APIs, feeds, middleware, or custom data flows
B2B, wholesale, and trade accountsSeparately quoted setup using suitable maintained extensions, customer roles, pricing, product visibility, quantity rules, registration, payment, shipping, tax, and account functionalityBespoke pricing systems, custom plugins, complex APIs or ERP connections, specialist data flows, or unusual custom trade workflows
Migration and performanceReviewed migration, redirects, testing, and agreed performance workDevelopment-heavy migrations, unstable legacy code, or specialist server-side changes

Relevant experience

Ecommerce and WordPress experience brought together carefully

Our ecommerce experience includes running and improving Charlie Scott’s, an active online store, with work on product and collection content, internal linking, search visibility, and customer journeys. Separately, our WordPress work covers templates, plugins, content structure, forms, performance, and integrations. These two areas of experience inform how we plan WooCommerce websites and identify requirements that need specialist WordPress Development.

View selected work →

Related services

A WooCommerce project may also involve wider ecommerce planning, specialist WordPress Development, or ongoing SEO. The related services below explain where these areas fit and when additional support may be appropriate.

Online selling

Ecommerce Websites

Build, redesign, or improve an ecommerce store around product discovery, customer confidence, and practical buying journeys.

View Ecommerce Websites →
Focused development

WordPress Development

Improve templates, functionality, performance, and responsive behaviour within WordPress.

View WordPress Development →
Search visibility

SEO

Improve the pages, content, and technical foundations that support relevant search demand.

View SEO →

Related guidance

Useful guides if you want to go deeper.

Before you enquire

Common questions about WooCommerce website projects

These answers address practical questions about adding WooCommerce to an existing website, different product types, specialist store features, and the transfer of customer data.

Can WooCommerce be added to my existing WordPress website without a full rebuild?

Often, yes. WooCommerce can be added to a suitable existing WordPress website, but we first review its theme, hosting, plugins, performance, security, and the checkout and account features required. If the existing setup can support the store reliably, it may be possible to retain most of the site and introduce the agreed ecommerce templates and functions. Unsupported components or significant technical problems may need correcting first. We explain that recommendation and any additional work before quoting or proceeding.

Can a WooCommerce store sell both physical and digital products?

Yes. WooCommerce supports physical products as well as virtual or downloadable products, so both can be offered through one store where that suits the business. Delivery rules normally apply to physical items, while digital products need appropriate file access, fulfilment, customer information, and purchase settings. We can review the required product types and configure agreed standard functionality. Specialist download protection, licensing, subscription access, or integrations may need additional assessment and quotation.

Will customer accounts and order history transfer when moving to WooCommerce?

Some customer and order information can often be migrated, but the result depends on the existing platform, data quality, available export methods, privacy requirements, and the destination store. Historical orders, addresses, customer records, subscriptions, and account access may need different approaches. Existing passwords cannot always be transferred in a usable form, so some customers may need to create or reset their login details. We review the information that matters, confirms what can reasonably be transferred, and plans appropriate checks before a separately quoted migration. We cannot guarantee that every historical record or feature will transfer unchanged.

Can WooCommerce support subscriptions, bookings, or memberships?

WooCommerce can support these selling models through suitable extensions or integrations, but they are not automatically part of a standard store build. We review the required customer journey, recurring payments or booking rules, account access, provider charges, and compatibility with the current WooCommerce setup before recommending a solution. Features such as recurring billing, access restrictions, renewal notifications, or specialist booking rules may require paid extensions and separately quoted configuration or development. Any proposed setup would be tested against the agreed requirements before launch.