Based in Manchester. Working with clients across the UK.
We build new ecommerce websites and improve established stores. Our work covers the product information, catalogue structure, storefront, and buying journeys that help customers choose and purchase with confidence. We review the requirements before recommending a full build, focused improvements, or a separately quoted redesign or migration.
What an ecommerce website should help your business achieve
A useful online store helps customers narrow a catalogue to the products that suit their requirements. Relevant collections, clear navigation, and filters where they are helpful make it easier to browse without unnecessary searching.
Once someone reaches a product, the page needs to explain what is being sold. Accurate specifications, imagery, availability, delivery information, and returns terms help customers decide whether to buy. The aim is to answer genuine buying questions, not simply fill a template.
The journey should remain clear through the basket and checkout, including on mobile. Behind the storefront, product information, stock, orders, and customer communication also need a practical structure for the business managing the store.
Choose your ecommerce platform
Both can support a well-structured ecommerce store, but they divide hosting, software maintenance, and everyday administration differently. The suitable route depends on the existing website, products, integrations, and the resources available to manage the store over time.
A business does not need to decide between them before enquiring. We can discuss those requirements first.
Shopify is a hosted ecommerce platform. Shopify operates the platform infrastructure and maintains its core software, while the business remains responsible for its catalogue, content, store policies, settings, and any apps it chooses to use. Its subscription and additional app costs need to be considered alongside the website project.
View Shopify Web DesignWooCommerce brings ecommerce into WordPress. It can be suitable when a business wants its store and wider website content managed together and is prepared to arrange hosting, updates, security, and compatibility checks for its chosen theme and extensions. Those ongoing technical responsibilities should be considered alongside the initial build.
View WooCommerce Web DesignBest suited to
The work we recommend should reflect what the business already has and what needs to change.
New stores: Plan the product catalogue, storefront, payment and delivery settings, and essential buying information before launch.
Established online stores: Improve product and collection presentation, navigation, mobile usability, or checkout where focused work is more useful than a complete rebuild. Existing-store improvements are reviewed and quoted separately.
Businesses planning a substantial redesign, migration, or trade-account setup: Assess existing data, URLs, integrations, customer requirements, and operational changes before confirming the project. Specialist work does not automatically fall within the new-store starting package.
What's included and how pricing works
Full new-store projects start from £4,500. This table distinguishes the standard starting-package work from requirements that may need a separate quote. We confirm the agreed deliverables and charges in writing after reviewing the business requirements.
| Project area | Included in the starting package | Additional work or separate charges |
|---|---|---|
| Planning and store setup | Review the agreed products, store structure, and buying requirements; configure standard settings supported by the selected platform. | Non-standard workflows, specialist apps, complex integrations, or bespoke functionality are assessed separately. |
| Collection pages | Up to three standard collection pages, including product grouping, suitable links, metadata, and finished copy from accurate source material. | Additional standard collection pages start from £275 each. Complex structures, specialist filtering, and extensive research are quoted after review. |
| Product listings | Up to 20 standard product listings, with standard page setup and finished content written or substantially refined from accurate client-supplied product information and usable images. | Additional standard product listings start from £75 each. Larger catalogues and non-standard products require individual assessment. |
| Responsive design | Agreed collection, product, basket, and supporting layouts for suitable mobile, tablet, and desktop use. | Extra or complex templates and specialist customer journeys are assessed separately. |
| Content and search foundations | Standard product and collection content, headings, metadata, suitable internal links, and agreed on-page ecommerce SEO foundations. | Substantial independent research, regulated or unusually extensive content, and ongoing SEO are separate services. |
| Payments and delivery | Standard payment and shipping configuration where supported by the chosen platform and agreed in the project. | Specialist payment or delivery rules, paid integrations, and provider charges are separate. |
| Revisions and launch checks | Two organised revision rounds and testing of the agreed buying journey before launch. | Further revisions, development, or continuing support are separately agreed. |
Focused improvements to an existing store, major redesigns, platform migrations, B2B and trade accounts, Shopify Collective, and other specialist requirements are not automatic parts of the standard new-store package. We review the requirements before quoting. Platform subscriptions, hosting where applicable, payment charges, paid themes, apps, licences, and other external costs are also separate unless expressly included in the written quotation.
The business supplies accurate product facts, specifications, prices, stock details, source information, and usable imagery. We use that material to prepare the agreed standard product and collection content; extensive independent research is not implied.
Specialist ecommerce requirements
Standard retail checkout may not cover a business's trade or retailer-supplier arrangements. We can assess these requirements as part of a new project or separately for an established store. They are quoted in addition to the standard starting package.
A business selling to both consumers and approved trade customers might need trade-specific prices, product visibility, order quantities, payment terms, and account permissions. Those requirements need to be mapped against the chosen platform before implementation.
Shopify supports business-customer accounts and trade purchasing features, but the available catalogue, pricing, checkout, and payment options vary by plan and store configuration. We review the required features and plan suitability before confirming the setup.
View Shopify B2B & Trade Account SetupWooCommerce trade arrangements can be configured through suitable maintained extensions, customer roles, pricing rules, product access, and ordering settings. We assess compatibility and ongoing maintenance implications before recommending a setup.
View WooCommerce B2B & Trade Account SetupShopify Collective connects eligible Shopify retailers and suppliers so approved products can be offered through connected stores. A retailer may sell supplier products without routinely holding the inventory, subject to the agreed supplier relationship and Shopify’s eligibility requirements. We can review and configure a suitable connection where the business and store qualify.
View Shopify Collective SetupCollective is not a system for creating wholesale customer accounts on the retailer's own storefront. The retailer and supplier requirements, supported functionality, and any external services are reviewed before quotation.
Planning an ecommerce website
The catalogue, customer journey, and trading arrangements affect both the project cost and what the finished store must be able to do. These points should be clear before development starts.
Agree the product groups, variants, stock rules, and source information for accurate listings. Identify any bundles, subscriptions, specialist attributes, or data imports that go beyond standard products.
Confirm payment methods, delivery areas, shipping charges, returns information, customer emails, and account requirements. Unusual rules and integrations need their own assessment.
Plan relevant collection and product pages, navigation, metadata, and internal links. If a store is being redesigned or migrated, review important URLs, redirects, source data, and integrations before work is agreed.
Decide which buying journeys and devices need testing, which store activity will be measured, and who will administer products, orders, and third-party accounts after launch.
How the work progresses
Understand products, variants, fulfilment requirements, and any existing systems.
Plan collections, product templates, navigation, and necessary supporting pages.
Configure the agreed storefront and reusable responsive layouts.
Add the agreed products and content, then test the relevant basket, checkout, payment, and delivery routes.
Complete agreed launch checks and explain what the business will manage, including any separately arranged support.
Relevant experience
Scott runs Charlie Scott’s, an active ecommerce business. Managing product and collection content, store presentation, internal linking, and day-to-day trading provides direct experience of decisions that continue after a website launches. The case study documents that work in its own context; it is not a claim that another store will achieve the same commercial results.
View the Charlie Scott’s ecommerce project →After the store is live
After handover, the business normally handles routine orders, stock, pricing, product updates, and customer enquiries. New products, technical issues, and changes in search demand may still require work beyond the initial website project.
We can review suitable ongoing arrangements separately:
SEO — Agreed improvements to commercially relevant product and collection visibility, content, and search foundations.
Website Maintenance & Support — Suitable routine technical care, changes, and troubleshooting after assessing the store and agreeing what's included.
Ongoing services are not automatically included with a standard new-store build.
Related guidance
Before you enquire
These answers cover product and variant counting, the practical limitations of moving an existing store, and how account access is agreed.
A standard product listing covers one product page using accurate product information and usable images supplied by the business. Normal size or colour variants on that same page count as one listing. Products that need separate pages or substantially different content count separately. Bundles, subscriptions, personalisation, complex variants, substantial independent research, and specialist or regulated claims require separate assessment and quotation.
Yes, subject to the current platform, available exports, and the condition of the data. Products, images, content, customer information, historical orders, URLs, and integrations may require different transfer methods, and some functions or records may not transfer in the same form. Customer passwords may need to be reset. We review the required data, important URLs, redirects, and testing responsibilities before confirming what the migration can include and quoting the work.
Your business should normally retain control of its domain and key accounts, including its ecommerce platform and payment services. We agree the access needed for the project and identify any third-party subscriptions or account responsibilities before setup. Once all amounts due have been paid, we provide the handover items included in the agreement, return or transfer client-controlled access we hold, and reasonably assist with the agreed handover. Additional account administration, technical transfers, or migrations outside the agreed work are quoted separately.
Planning an ecommerce project?
Tell us what the business sells, whether there is an existing store, and which products, buying journeys, or operational features need attention. We can review those requirements, explain the appropriate project route, and confirm what's included in a written quotation.
Discuss an ecommerce project
